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Guiding Principles

Our Guiding Principles and Knowledge Base


  • Start with Why x3

  • The Servant (Leader) x4

  • The 7 Habits of Highly Effective People

  • How to Win Friends and Influence People x3

  • Crucial Conversations x2

  • Leaders Eat Last

  • Strengths Finder 2.0

  • The Untethered Soul x3

  • The Four Agreements

  • The Inevitable

  • The Power of Habit x3

  • How Full is Your Bucket?

  • Man’s Search for Meaning x2

  • Hillbilly Elegy

  • Open (Andre Agassi)

  • Grit

  • Think and Grow Rich x2

  • Freakonomics/How I Built This/TED Radio Hour/Recode Decode/Planet Money

  • Meditations

  • Shoe Dog

  • Mastery

  • The Alchemist

  • Ego is the Enemy x2

  • The Undoing Project

  • The Wealth of Nations

  • Never Split the Difference

  • Infinite Jest: Part 1

  • The Like Switch

  • Genghis Khan and the Making of the Modern World

  • The Five Dysfunctions of a Team

  • The Secret x3

  • The Obstacle is the Way x2

  • The Road to Character x2

  • The Odyssey

  • The Leadership Challenge

  • The Tipping Point

  • Extreme Ownership (U.S. Navy Seals Leadership)

  • Getting Naked (The Naked Consultant)

  • Influence: The Psychology of Persuasion

  • Saving Capitalism x2

  • Attached: Adult Attachment Theory

  • The Lessons of History

  • Unshakable: Financial Freedom x2

  • Rejection Proof

  • The Subtle Art of Not Giving a F***

  • The Road Less Traveled

  • Benjamin Franklin: An American Life

  • Blue Zones Solution: Eating and Living Like the World’s Healthiest People x2

  • Propserous Coach x6

  • Stumbling Upon Happiness

  • Vagabonding

  • Awaken the Giant Within

  • Designing Your Life

  • The Power of Now

  • The Second Mountain

  • Eckhart Tolle School of Awakening